*
The medium is the message.
*
The medium is the message.
You are the brand. But sometimes, translating your own natural charm and unique perspective into a brand or website is like trying to read the ingredient label from inside the jar. Or looking at your own eyeballs. You get the point.
I'm a Vedic Meditation teacher and creative consultant with a degree in communications and more than a decade of experience working with elite artists like Skrillex and Richie Hawtin as well as major brands like Providence Health and Bandsintown.
I'm here to help you attract and convert more of the right students by elucidating and articulating your singular way of seeing things through purpose-driven branding, websites, copywriting, social media presence and everything in between. I call it the Point Of You.
Whether you just need some help polishing your writing or a full brand identity, we can create a custom plan for your budget and timeline. I believe that how you do one thing is how you do everything. And I do everything with the highest attention to detail.
See
my
work.
*Each was created to match each client's specific taste. Your project will match yours.
Lisbon Meditation
Website
#creativedirection
#websitedesign
#artdirection
#copystrategy
#copyediting
Building on the brand identity created for the client, we applied the brand principles and best marketing practices to a website which draws in both younger and more corporate viewers with the visual allure of Vedic Meditation its many benefits through arresting imagery, before spelling out the simple steps for learning and highlighting upcoming courses.
Lisbon Meditation
Website
#creativedirection
#websitedesign
#artdirection
#copystrategy
#copyediting
Building on the brand identity created for the client, we applied the brand principles and best marketing practices to a website which draws in both younger and more corporate viewers with the visual allure of Vedic Meditation its many benefits through arresting imagery, before spelling out the simple steps for learning and highlighting upcoming courses.
The Light Inside
Brand Identity (Selected Slides)
#brandidentity
#brandstrategy
#creativedirection
#logo
#colorpalette
#typography
#artdirection
#copystrategy
#copyediting
The Light Inside, a project created to teach Vedic Meditation to incarcerated people and corrections officers, needed a brand to reflect its core mission carefully to various key audiences including corrections staff, potential donors, and press, with dignity, humanity, and authority.
Here In Nowra
Brand Identity (Selected Slides)
#name
#brandidentity
#brandstrategy
#creativedirection
#logo
#colorpalette
#typography
#artdirection
#copystrategy
#copyediting
The client, a well-known Vedic Meditation teacher in rural Australia, wanted to make noise with a first-of-its-kind festival of Vedic Meditation. We came up with a name, concept, logo and brand identity that spoke to younger audiences and positioned Vedic Meditation as a fun party they wouldn't want to miss out on, while drawing inspiration from the area's natural beauty.
Here In Nowra Website
#creativedirection
#websitedesign
#artdirection
#copystrategy
#copyediting
Building on the bold and youthful brand identity created for the client, we wanted to make an impact with a larger-than-life website, positioning the festival as a not-to-be-missed event taking over the small town for a month.
Here In Nowra Website
#creativedirection
#websitedesign
#artdirection
#copystrategy
#copyediting
Building on the bold and youthful brand identity created for the client, we wanted to make an impact with a larger-than-life website, positioning the festival as a not-to-be-missed event taking over the small town for a month.
The Light Inside Website
#creativedirection
#websitedesign
#artdirection
#copystrategy
#copyediting
Joh Jarvis and The Light Inside have taught meditation to more than 350 incarcerated people and corrections officers since 2021 and needed a new website to help professionally frame their vision for potential donors, supporters and other corrections facilities.
The Light Inside Website
#creativedirection
#websitedesign
#artdirection
#copystrategy
#copyediting
Joh Jarvis and The Light Inside have taught meditation to more than 350 incarcerated people and corrections officers since 2021 and needed a new website to help professionally frame their vision for potential donors, supporters and other corrections facilities.
Here In Nowra x Baseline Happiness Website
#creativedirection
#brandidentity
#websitedesign
#artdirection
#brandstrategy
#copystrategy
#copywriting
For the first-ever HERE In Nowra x Baseline Happiness Project Creative Industry retreat, an event aimed at creative professionals, we wanted to demonstrate an innate understanding of the creative lifestyle and its many challenges, while positioning a weeklong Vedic Meditation retreat in the beautiful rural Australian bush as a viable solution.
Here In Nowra x Baseline Happiness Website
#creativedirection
#brandidentity
#websitedesign
#artdirection
#brandstrategy
#copystrategy
#copywriting
For the first-ever HERE In Nowra x Baseline Happiness Project Creative Industry retreat, an event aimed at creative professionals, we wanted to demonstrate an innate understanding of the creative lifestyle and its many challenges, while positioning a weeklong Vedic Meditation retreat in the beautiful rural Australian bush as a viable solution.
The Art of Areté x International Music Summit Ibiza Website
#creativedirection
#brandidentity
#websitedesign
#artdirection
#brandstrategy
#copystrategy
#copywriting
My first foray into the wellness world in 2018, The Art of Areté is a wellness and self-actualization retreat for the music industry, offered as part of the International Music Summit in Ibiza each year since. For the website, we wanted to capture the brilliant Balearic beauty of Ibiza and paint the picture for artists and industry members alike of a unique opportunity for rest and relaxation amidst busy touring schedules.
The Art of Areté x International Music Summit Ibiza Website
#creativedirection
#brandidentity
#websitedesign
#artdirection
#brandstrategy
#copystrategy
#copywriting
My first foray into the wellness world in 2018, The Art of Areté is a wellness and self-actualization retreat for the music industry, offered as part of the International Music Summit in Ibiza each year since. For the website, we wanted to capture the brilliant Balearic beauty of Ibiza and paint the picture for artists and industry members alike of a unique opportunity for rest and relaxation amidst busy touring schedules.
Bandsintown x Spotify
#copywriting
#contentstrategy
A microsite designed to capture the momentous nature of an inevitable collaboration between music industry stalwarts Bandsintown and Spotify. Conceptualized during a days-long journey from Rishikesh to Sarasota.
Bandsintown x Spotify
#copywriting
#contentstrategy
A microsite designed to capture the momentous nature of an inevitable collaboration between music industry stalwarts Bandsintown and Spotify. Conceptualized during a days-long journey from Rishikesh to Sarasota.
The Light Inside Social Templates
#graphicdesign
#artdirection
#photodirection
#socialassets
Vedic Meditation teacher Joh Jarvis has taught hundreds of incarcerated people how to meditate through her The Light Inside project and needed a set of social templates, building on her existing brand color palette, that would be as impactful as her work and allow her to simply plug and play text and images while juggling other important priorities.
Miscellaneous Graphic Design
#graphicdesign
#socialassets
#artdirection
A selection of design work for past clients including International Music Summit Ibiza, Guin Records, Here In Nowra, The Art of Areté, The Baseline Happiness Project and more.
Services
Brand Identity
Potential clients generally make an initial judgment about a product or service within 90 seconds of interaction, and approximately 62–90% of that judgment is based on color. Why present anything but the best? Brand identity services can include everything from initial conception of the brand to logo design, color exploration, tone and voice definition, and direction for application of brand principles to web, social, email, newsletter, and everything in between.
Brand Strategy
Building a brand goes beyond designing a logo—it starts with defining the core values, message, and purpose behind your business. From there, it’s about identifying your target audiences and expressing that identity visually in a way that resonates with them. A well-developed brand identity gives you the tools to market with confidence, stand out authentically, and communicate consistently across every channel. It ensures your visual story aligns with your mission and helps attract the right clients by reinforcing a cohesive and intentional presence.
Website Design
Your website is the window through which the world sees you. For many, it will be their first and main impression of you and your offering. Platforms like Wix and Squarespace make it easy for anyone to throw together a website quickly and cheaply—but are quick and cheap the first ideas you want to communicate to your potential clients?
Copywriting & Voice
Maybe you're one of the many who struggle with putting pen to pad. Or maybe you're a gifted linguist, but need help refining your ideas. Either way, you've probably noticed that ChatGPT can only help so much, and the writing it generates just feels so...ChatGPTish. A professional copywriter, trained in the nuances and best practices of engaging potential clients, can do wonders for retention and conversion while preserving your authentic voice.
Art Direction
Curating just the right images and illustrations for your brand make all the difference when it comes to setting the right mood and tone for potential clients, establishing professionalism, creating cohesion across your brand—and doing it all while avoiding copyright infringement. I've spent nearly a decade scouring the web for photographers and images for some of the world's most iconic artists, so I know just where to look.
Graphic Design
Whether it's social media assets, fliers, newsletters, branded materials, print collateral, or anything else you can imagine, we can create it together in a way that's effectively driven by today's marketing best practices, tailor-made for each platform, and consistent across your channels. You'll get plug-and-play templates or final assets you can share immediately.